Aptoide-MMP: Mobile Measurement Platform

Aptoide-MMP is Aptoide’s Mobile Measurement Partner platform designed to track and attribute mobile app events across the Aptoide ecosystem. It helps developers and partners measure the performance of app distribution and marketing efforts, following industry standards.

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🔍 What is Aptoide-MMP?

Aptoide-MMP enables attribution and analytics for user engagement and conversion events. It’s integrated directly into Aptoide's ecosystem—including the billing SDK and app stores—to provide a seamless tracking experience.

Key Features:

• 📈 Track user engagement: impressions, clicks, installs, and downloads
• 💰 Measure conversion events: installs and in-app purchases
• ⏱ 24h lookback window: probabilistic attribution based on industry-standard time windows
• 🔄 Built-in SDK integration: automatic install and event tracking
• 🔗 Cross-channel visibility: monitor performance across Aptoide distribution channels

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🧑‍💻 For Developers

If you're integrating the Aptoide Billing SDK, the Aptoide-MMP automatically tracks:

• App installs from Aptoide or partner stores
• In-app purchases
• SDK-tracked conversion events
• You'll be able to use Aptoide-MMP fields to monitor your own campaigns or flows

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No extra setup is needed—just ensure your SDK is up to date.

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🤝 For Partners

If you're distributing apps through Aptoide or partner channels:

• You benefit from end-to-end attribution and campaign tracking
• Soon, you will access detailed reports via Aptoide Connect
• You'll be able to use Aptoide-MMP fields to monitor your own campaigns or flows

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📊 Event Flow Overview

Here is a simplified diagram of how the event flow works:

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📅 Roadmap Highlights

• Q2 2025: Launch of Aptoide Connect with access to MMP performance data
• Coming Soon:
  • Custom performance fields for customized partner and developer performance tracking
  • Configurable conversion postback url