Direct-to-Consumer (D2C)

Catappult's Direct-to-Consumer (D2C) solution allows developers to distribute apps via a unique web page where users can download your app directly. By using this distribution model, you will have access to a 90% revenue split on each in-app purchase (IAP) made by users who download from this page. Catappult is your Merchant of Record (MoR), providing a white-label download and checkout experience with all popular payment methods.

To access your app's D2C page configurations, go to My Apps > click on the desired app > click on the D2C tab.

There are two available options to choose from when distributing your app using our D2C option:

• Direct integration on your website: Add a direct download button to your website linking to the URL we provide. This will enable users to download the app directly to their phones, and you will retain 90% of the revenue from each transaction made through the app version downloaded using this URL.
• Configure your Download Page: Configure your application download page to promote your app effectively. You will earn 90% of the revenue from each transaction made through the version of the app downloaded via this page.

Configuring your D2C download page

Our D2C feature allows for real-time adjustments and optimizations, ensuring the pages remain effective and up-to-date. The live configuration option lets developers quickly respond to user feedback and make data-driven decisions to improve their landing and payment pages.

There are two available layouts you need to choose from before configuring the page's details:

• Basic: A simple layout with a customizable color scheme
• Graphic Wave: This layout features a customizable background image and color scheme.

After choosing between the two available layouts, "Basic" or "Graphic Wave", the customization page becomes available.

It is possible to create and customize the app's landing page to tailor it to the aesthetics and branding of the app being distributed. This customization helps to engage users and incentivize them to try your app.
It is possible to customize the following fields:

• Theme color;
• Theme mode;
• Page copies;
• Media files;
• Meta tags.

The payments page will be customized to match the landing page’s design to ensure consistency and ease of use.

This customization can be viewed in the live preview on the right side of the page.
By continuously refining these pages, you can maximize user acquisition and conversion rates.

Distributing your app

After configuring everything on your app's D2C page, click on "Save" to submit your page for review.

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All D2C pages have to go under review by our Quality Assurance team. If your page is approved, you will be able to get the link to the page and start sharing it on all your promotional channels.

After our team reviews your D2C submission, if approved, you will be able to see the distribution link on the D2C tab of the "App Details" menu.