Catappult Blog

Revenue Share

The applicable revenue share when distributing your app via our partners is as follows:

Direct-to-Consumer (D2C)

The D2C opens the possibility for you to promote and distribute your apps through your own channels and earn a revenue share of 90%. The 15% that would go to our partners will be given to the developer, making the applicable revenue share as follows:

EntityRevenue share
Aptoide Catappult10%
Certified Developer90%

By using this distribution method, you will be able to distribute and promote your app through your own channel and be able to reach your users directly. With this, instead of receiving 75% for each in-app purchase, this percentage rises to 90%. For more information on this topic, click here.

FAQ

If I activate the D2C, do I always receive 90% of the in-app purchases' revenue?
No. If the user downloads your app using your own URL, you receive 90%. However, if the user downloads your app from Aptoide or one of our partner stores, you will receive 75% of the in-app purchases revenue.

Can I only have the D2C on and turn off the partner store distribution?
No. You can either distribute on our partner stores or, distribute on our partner stores and do D2C simultaneously. It is not possible to turn off the partner store distribution and use only the D2C.